In a rare move, Rogers has changed their upgrade policy…for the better! It is now faster and cheaper to get a new device through the upgrade changes.
The new Rogers upgrade policy now states that Rogers customers will now be eligible for the same pricing as new customers on all devices on or after the 24 month mark since initial activation or last upgrade.
While this is similar to what was already in place, the real change here is “the same as new customers”. Existing customers are now guaranteed promotional pricing ($199/$299 iPhone) on Rogers upgrades on or after the 24-month mark in the current contract term. Usually existing customers had to pay a little more than a new customer but, not anymore.
But wait, there’s more!
Based on customer’s monthly spend (amount paid per month, per account) and customer tenure (length of time as a Rogers customer), customers will be able to upgrade to a new device faster. In other words, before the 24 month mark and still at promotional pricing!
While “tenure” is rather self-explanatory, do note that “monthly spend” usually means consistent monthly bills greater than $100 for at least 18 months.
To organize this, Rogers is introducing five new device categories to the upgrade flow: voice (classic phones), quick messaging devices, BlackBerry, other smartphones, and iPhone.
As was true with the previous upgrade policy, all customers will be eligible for a “voice phone” (non-smartphone) upgrade after 12 months in their current contract term. At the 24-month mark, existing customers will be eligible for smartphones with promotional pricing and in some instances, eligible before the 24-month mark based on monthly spend and tenure.
The $35 administration fee however will remain, which is not any different than before this new upgrade policy.
One thing to note however is that this new upgrade policy does not apply to business customers and existing (pre-new policy) standard hardware upgrade rules still apply.
Overall, I am shocked. While the upgrade policy can still be better (let everyone upgrade to smartphones after 12 months like before), these new changes are pretty good. The changes could have been worse but Rogers seems to have taken the high-road in the face of incoming competition.
So what do you think? Do you like the change? Does it benefit you?