Rogers has announced its customers can now get “exclusive benefits and experiences at shows across the country,” thanks to a new partnership with Live Nation.

The partnership adds to the Rogers Moments program, which now goes beyond benefits for sports fans and now dives into live music.

Rogers says customer benefits will include:

• Reserved ticket allotments for Live Nation shows across Canada
• Exclusive customer entrances
• VIP viewing decks at seven Canadian music festivals
• Unique fan experiences through the Rogers Moments program, with more to come.

Customers can text MUSIC to 101010 (French customers text MUSIQUE to 101010) to get their unique promo code to use when purchasing tickets at Ticketmaster.ca/Rogers.

Rogers says this new Live Nation partnership will offer concert benefits to wireless customers today, while all Rogers customers will get the perks in 2020.