Rogers has informed its employees today there will be 375 layoffs coming. This comes at a time when the company faces increased competition and shrinking profits. Patricia Trott, Director of Public Affairs for Rogers told us:

“This was a very difficult decision. This is part of a comprehensive approach to cost management that we announced earlier this year. We’re managing costs in areas where it makes sense and continuing to invest in the future, driving the business forward and increasing revenue in key growth areas like machine to machine, mobile video and mobile payments.”

300 similar job cuts were announced in March, and this time around cuts will involve a variety of skills including management and sales positions, noted Trott.

Rogers latest quarterly earnings in 2012 Q1 resulted in $2.95 billion in revenue that missed analyst expectations and $305 million in profit, down compared to $2.99 billion in revenue and $335 million in profit from the year ago quarter. The company still though had record smartphone activations though, and has recently noted a ‘bring it on’ attitude towards increased wireless competition.