The 2020 CanTrust Index has been released by Proof, detailing what Canadians trust when it comes to brands and more.
The report is based on 1,500 interviews from an opt-in panel administered by The Logit Group, with 1,260 taking place in English and 240 in French.
Proof says they defined trust as “the willingness to be vulnerable to the actions of another party based on positive expectations of the intentions or behaviour of that party.”
When it comes to businesses and brands operating in Canada, leading the top 10 are:
- Google (58%)
- Amazon (53%)
- Tim Hortons (53%)
- CBC or Radio-Canada (52%)
- CTV (52%)
- TD Bank (48%)
- Samsung smartphone (48%)
- Netflix (47%)
- Westjet (47%)
- RBC (46%)
Interestingly, there is no mention of Apple on this business/brands list. Google is the top trusted brand in Canada, according to the index, while Huawei and SNC Lavalin are the worst.
The CanTrust Index also details a section called “[Telcos] Dial Wrong Number on Trust”, citing “the telecommunications companies are in the bottom third of trusted companies this year.”
In terms of ranking the ‘Big 3’, Telus is trusted at 38%, higher than Bell at 32% and Rogers at 31%. China’s Huawei is at 17%.
The federal government is still deciding on whether or not to ban Huawei hardware from being part of Canada’s 5G networks, with many allies alleging the Chinese company has potential espionage capabilities, given its ties to the Chinese Communist Party.
You can check out the full 2020 CanTrust Index report below: