A few days ago word leaked TELUS was set to remove its $35 activation and $25 renewal fees today, and as expected the company did just that. A press release this morning details the following changes:
As part of the company’s commitment to putting customers first and being fair and transparent, TELUS today announced it will no longer charge a $35 activation fee for new customers or a $25 equipment exchange fee for renewing customers who purchase a new device.
TELUS notes it is the first of the ‘Big 3’ carriers to remove these charges. We expect Rogers and Bell to soon follow suit.
In an addition to the removal of these fees, TELUS also notes as part of being “fair and transparent” they will start charging new customers (for those who don’t already have a TELUS SIM) $10 for SIM cards as of November 1st, a fee which was previously included in the renewal and activation fees.
“The wireless industry and competitive landscape have changed over the years and with that, our customers’ needs have evolved,” said Brent Johnston, vice-president, Mobility Solutions, TELUS. “Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that’s why we’re giving them exactly what they’ve asked for.”
TELUS looks to be the first company to win customers over by eliminating these fees as new wireless entrants such WIND Mobile and Mobilicity have put further pressure on the incumbents since they have never charged any extra activation or renewal fees.
This is a good day for consumers, folks. Expect Rogers and Bell to announce something similar very soon. How do you feel about this news?