Telus Launches ‘Buy One, Plant One’ Campaign to Reach 1 Million Trees Goal
To celebrate Earth Day, Telus is inviting Canadians to help reach its goal of planting its 1 millionth tree this year. Between April 18 and May 1, Telus is planting a tree in partnership with Tree Canada on behalf of every customer that buys a Certified Pre-Owned cell phone online.
To date, Telus has planted more than 800,000 trees and by the time its millionth tree is planted later this year, it will have planted the equivalent of 20,000 acres of forest, which is twenty times the size of Stanley Park in Vancouver.
The Buy One, Plant One campaign is part of the carrier’s commitment to reduce its carbon footprint and become a zero-waste, carbon-neutral company by 2030, earning it the title of one of Canada’s Top 100 Greenest Employers for the second year in a row.
“This year, we’re on track to plant our 1 millionth tree in partnership with Tree Canada, which is part of Telus’ comprehensive approach to taking action on climate change and reducing greenhouse gas emissions. It also aligns with our company-wide strategy to reduce paper and packaging consumption through e-billing, digital marketing, and packaging optimization,” said Geoff Pegg, Head of Sustainability at Telus.
Earlier this month, Telus released its 2021 Sustainability Report outlining its environmental strategy and priorities which includes the ambitious goal to use 100% renewable energy by 2025.