Telus Launches New $60 Voice & Data Flex Plan For iPhone

In November 2010, Telus introduced “Flex Data” to its existing iPhone plans. Then, Telus expanded the Flex Data to their, at the time, Student 55 iPhone plan.

Student $55 iPhone plan

The Student $55 iPhone voice & data plan with flex data was a very competitive plan with some great features such as My10, Unlimited Messaging, and flex data. Even better, you did not actually have to be a student to qualify for the plan.

For those wondering what flexible data means, lets use the $55 Student Plan as an example.

At the $55 price, users get 1GB of data. If that data amount is exceeded, instead of paying per MB overage fees, the plan is automatically bumped to $75 with 2GB of data. If 2GB of data is exceeded, the plan is bumped to $95 with 5GB of data. Anything over 5GB however is charged at $0.05/MB.

Each month, the $55 plan resets back to the lowest $55/1GB tier and then increases again when the data is exceeded during the month.

For reference, that plan is detailed below:

  • Minutes: 200 daytime
  • Evenings/Weekends: Unlimited @ 6PM
  • Data: 1GB
  • Promotions: Unlimited Text/Picture/Video messages, My10 Nationwide, Free Voicemail 3

$60 Is The New $55

To be competitive against Virgin Mobile’s new $60 plan, Telus has now launched a new $60 voice and data flex plan, expiring on March 1, 2011.

Believe it or not, this “new” $60 plan is identical to the now expired $55 voice and data flex plan. The features are the same. Only the price is increased by $5! Bad Telus!

For reference, the “new” $60 plan is detailed below:

  • Minutes: 200 daytime
  • Evenings/Weekends: Unlimited @ 6PM
  • Data: 1GB
  • Promotions: Unlimited Text/Picture/Video messages, My10 Nationwide, Free Voicemail 3
  • Data flex details: At the $60 price, users get 1GB of data. If that data amount is exceeded, instead of paying per MB overage fees, the plan is automatically bumped to $80 with 2GB of data. If 2GB of data is exceeded, the plan is bumped to $100 with 5GB of data. Anything over 5GB however is charged at $0.05/MB.

Sneaky.

Thoughts?

[Telus]