After laying out a plan to reduce roaming rates by up to 60%, Telus is now set to increase both the 411 directory assistance and pay-per-use text message rates for August 10, 2011.

• The current 411 directory assistance rate is $2.00/call. The new rate effective August 10 will be $2.50.

• The current sent/received pay-per-use text message rate from Canada to Canada and Canada to the USA is $0.15/message. The new rate effective August 10 will be $0.20/message sent/received.

The new rates are not yet updated on the Telus Mobility website, but users will have a notice coming to their wireless invoices and their devices via text message.

Thanks Scott for the tip!