TidBITS reports as of April 2, 2019, Apple no longer charges a $99 USD data migration fee for new Macs and repairs:

Apple has dropped the $99 fee that it previously charged for migrating data from an old Mac to a newly purchased machine. TidBITS reader and TekBasics consultant David Price wrote to tell us that he has generally advised clients to pay Apple to migrate data to newly purchased Macs, but when he accompanied his brother-in-law to pick up a freshly migrated iMac last week, Apple informed him that there was no charge for the service.

I contacted an Apple Store Operations Specialist, who confirmed the policy change.

According to an Apple Support representative we chatted with, this change also applies to Canada. “Apple services are global so it would apply to Canada as well,” we were told.

For those that require this service, free help to migrate your data over to a new Mac may come as welcome news.