Apple MacBook Shipments Decline Ahead of Anticipated Refresh: Report
As Apple didn’t have any new Mac computers ready for the market in the first quarter of 2016, it has recorded a massive decline of 40.4% in MacBook shipments, pushing the company back to sixth place in Trendforce’s ranking of top notebook vendors (via MacRumors).
The decline in MacBook shipments has benefited Apple’s competitors, as they have released numerous new products. Apple’s market share dropped to 7.1% for the first three months of 2016, which compares to 9.7% reported for the fourth quarter of 2015, according to data compiled by Trendforce.
As a result, Apple has lost its fifth position to Acer, which previously ranked six. At the top of the list we find Lenovo, which has replaced HP as the leading notebook brand by shipments in the first quarter, despite posting a 10% decline in notebook shipments for the period.
HP ranked second, with shipments falling 21.2% quarterly, Trendforce says, noting that the manufacturer’s priority was to clear out as much existing notebook inventory as possible. Dell ranked third, followed by ASUS.
Overall, worldwide notebook shipments were estimated at 35.62 million units, according to Trendforce, down 19% from the previous quarter and down 7.3% compared to the same period a year ago.