Apple Television Project Is Being Led By iTunes Creator Jeff Robbin

Yesterday, we published a report suggesting that Apple is already working on an HD Television set. Today, another report from Bloomberg claims that the rumored Apple HDTV project is being led by iTunes creator Jeff Robbin. He is also the same guy responsible for creating the original iPod and supposedly is the perfect man for the job. The report suggests that Jeff’s involvement is a “sign of Apple’s commitment to extending its leadership in smartphones and tablets into the living room“. It is rumored that an integrated Apple-branded TV with a simple UI would wirelessly sync content with Apple’s iOS devices.

According to the source:

Apple Inc. is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project.

Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.

It is also rumored that Apple has a “prototype HDTV” in the works which may be introduced by late next year or in early 2013.