The official Xbox app is now adding a ‘Stories’ function, following in the footsteps of many other apps available. As with the likes of Facebook, Instagram, Twitter, and even LinkedIn, the Xbox app will showcase an assortment of stories from a variety of brands.
Stories have become a common function within the social app world. Users can create short videos or share photos that are intended to disappear after 24 hours. The stories on the Xbox app work a bit differently. Rather than feature content created and shared by those on your friend’s list, the Xbox app will highlight stories from official brands and publishers. When announced on Twitter, Microsoft shared a collection of photos of what the feature will look like when implemented.
Today we’re introducing official game stories in the Xbox app — because everyone deserves to see that no scope. pic.twitter.com/DcsnQgRVhV
— Xbox (@Xbox) June 16, 2021
As notable in the photo, Microsoft will integrate a row of official posts from games” on the app and give the stage to brands like Halo, Sea of Thieves, and Xbox. The story example shows a clip from Sea of Thieves and asks users to tag a friend who best fits the description of someone who “chooses chaos whenever another ship is spotted”. Tagging a user is also something not commonly seen on the Xbox app. This could point to a sign that Microsoft may look at further social integrations in the future.
As of now, it does appear as though stories will be used exclusively as a way for brands to speak to the Xbox community. However, that does not mean that story functionality can’t open up to players and creators. There may come a time when clips recorded on Xbox can be shared in a way similar to other social media apps.
The Xbox app is available on both iOS and Android.