After launching Instagram 4.0 yesterday with a new feature to upload 15 second videos, the company has announced in 24 hours, 5 million videos have been shared (via TechCrunch) by its 130 million users. In the first 8 hours of going live, the video addition saw the equivalent to a year’s worth of content loaded.
As for the biggest traffic spike, that came after the Miami Heat won game 7 of the NBA Finals over the San Antonio Spurs, where Instagram saw 40 hours of video being uploaded every minute. To put this into perspective, Twitter’s rival service Vine sees about 1 million videos uploaded daily by its 13 million users.
How are you liking the new video feature of Instagram?