Alberta Distracted Driving Claims Jump 58%, Leading Canada: Study

Insurance provider Aviva Canada has released distracted driving claims data as part of a report published for National Road Safety week, which starts May 15-21.

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Aviva says it assessed distracted driving related claims from 2016 to March 2018 and concluded the national increase for Canada was 23%, with the biggest percentage increase taking place in Alberta, where distracted driving related claims surged 58%.

The Atlantic region saw an increase of 8%, while Quebec saw an increase of 34% and Ontario at 12%. The Greater Toronto Area saw a jump of 18% when it came to distracted driving related claims.

“Despite increased penalties and awareness on this issue, too many Canadians are still driving distracted behind the wheel. The majority of these accidents are preventable – such as hitting stationary objects, rear ending other vehicles and inattentive lane changes,” says Phil Gibson, Chief Underwriting Officer at Aviva Canada, in a statement.

The company has launched a new Undistracted Driving campaign, which urges drivers to change their daily habits to prevent distracted driving. This means preparing music or audio listening ahead of time, putting your phone out of reach, enabling Do Not Disturb While Driving on your iPhone, not eating while driving and more.

Aviva Canada also put their Undistracted Driving campaign to the test by having some employees go through the motions, first—check out the video below:

The insurance provider say a recent public opinion poll of Canadians last fall concluded 95% of Canadians say testing and driving by others makes them feel safe on the roads, while most believe technology is the best way to stop distracted driving.