Amazon.ca has launched a new storefront today called Handmade, which features “genuinely handmade items crafted and sold directly from Artisans,” including products made in Canada.

The new store includes over 10,000 items sourced from “hundreds” of artisans worldwide, with most fulfilled by Amazon and eligible for Prime shipping.

“We’re thrilled to bring Handmade at Amazon to Amazon.ca, especially since there are hundreds of talented and creative Canadian Artisans from coast to coast” said Mike Strauch, country manager for Amazon.ca in an issued statement. “Our Artisans take pride in creating high quality products that customers can personalize or purchase as one-of-a-kind pieces.”

The online retailer is also aggressively seeking new artisans looking to sign up, as all listing fees will be waived until December 31, 2018. Call this Amazon’s move to take on Etsy, Shopify and more.

Click here to visit the new Handmade storefront on Amazon.ca.