Amazon Canada has today revealed that it has begun using Mastercard’s tokenization technology to ensure the cards consumers store on file stay seamlessly up to date. Amazon customers in 11 other countries across North America, Latin America, Middle East, and Europe will also have their stored card credentials tokenized.
By replacing a consumer’s physical card number with a token, payment information is unique to each transaction and can be used only by the merchant that requested it. And since these tokens never expire, it eliminates the need to manually update card credentials and increases peace of mind at checkout.
Amazon is adopting Mastercard tokens in the United States, Canada, United Kingdom, Brazil, France, Germany, Italy, Mexico, Netherlands, Spain, Turkey, and United Arab Emirates.
“The behavioral shift that we are seeing has accelerated in recent months, but it’s a product of our work to create the infrastructure and partner ecosystem, for the digitally-savvy consumer and forward-thinking businesses like Amazon,” said Jorn Lambert, Executive Vice President, Digital Solutions, Mastercard. “Mastercard’s work with Amazon and others is a testament to the strength of our well-established digital product suite – we create consumer journeys that improve the shopping experience and boost approval rates.”
Mastercard Digital Enablement Service (MDES) currently has more than 2,600 issuers and 1,200 token requestors around the world.