The Drop offers a collection from fashion influencer Paola Alberdi’s collection via the Amazon App or mobile browser, with collections only available for 30 hours due to limits in fabric, as items are made on-demand.
“I am beyond grateful to Amazon for entrusting me to be the first influencer to launch The Drop, their innovative new shopping experience. I have worked hard for many years to create a brand that is true to myself and did the same with this collection,” said Paola Alberdi, in an issued statement. “Fashion can be so expensive but my belief is that it should not have to be expensive to feel beautiful. The primary goal of my collection is simply to help women feel good about themselves. I’m so excited to share these pieces with the world!”
Amazon says they will also offer Staples by The Drop, which offers accessories, via the Amazon app or mobile browser or desktop. Amazon websites in Australia, Canada, Germany, France, Italy, Japan, Mexico, Spain, United Kingdom, and the United States can shop The Drop, while others can choose international shipping at checkout.
Other fashion influencers part of The Drop include the likes of Emi Suzuki, Sierra Furtado, Leonie Hanne and Patricia Bright.