To mark this year’s national birthday, Amazon Canada has announced new Alexa skills and a new slate of Amazon Music playlists called CITY X ARTIST, curated by a range of artists honouring the unique sounds from cities across Canada.
According to Amazon, Alexa will also be offering Canada-themed content throughout the month. By simply saying, “Alexa, how do you feel about Canada?” or “Alexa, do you love Canada?” customers will discover brand new experiences every day in July.
Alexa users will also be able to celebrate Canada Day with some of the top music stars including Alanis Morissette, Bobby Bazini Bazini, Johnny Orlando, Shad, Josh Ramsay of Marianas Trench and The Reklaws.
Meanwhile, Amazon Music will be honouring the range of diverse musical sounds from nine cities across the country with a new slate of playlists curated by artists such as Tory Lanez, Michael Bublé, Lindsay Ell, FouKi, Night Lovell, Ria Mae, and more.
“During these unprecedented times, it’s especially important that Alexa helps make our customer’s lives simpler, safer and more convenient while also helping them to enjoy and reflect on the important moments with friends and family who can’t be with them this year. We are excited to introduce content designed to help Canadian customers as they come together virtually this year on Canada Day and throughout the whole month of July,” said Celine Lee, Alexa Canada Country Manager.
In addition to celebrating with Canadian talent, Alexa will offer additional help for celebrating the holiday including planning tips, and recipes for Canadian favourites.