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An Analysis of 10,000+ Steve Jobs Tribute Messages on Apple.com

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Last week Apple revealed they received over 1 million email tributes to Steve Jobs sent in by enthusiasts. The Steve Jobs tribute page was updated to continuously show random messages written by fans sent into remembersteve@apple.com.

Neil Kodner has taken the time to analyze the messages displayed on Apple’s website, and populated the most common words people used to write in to Steve Jobs. Turns out the rolling tribute on Apple’s site displayed 10,975 messages.

Out of those messages, just under 20% mentioned an Apple product by name:

LaserWriter 1
iMovie 3
OSX 9
iBook 22
PowerBook 22
Apple TV 31
Newton 33
iTunes 52
Lisa 163
Macintosh 163
iMac 235
MacBook 366
Apple II Family 481
iPad 574
iPod 575
iPhone 875
Mac 1315

Here are some references comparing Jobs to historical figures:

  • Einstein – 70
  • Ford – 189
  • Edison – 110
  • DaVinci – 15
  • Bill Gates – 8

…the top adjectives used:

(‘great’, 1961)
(‘steve’, 1808)
(‘many’, 1459)
(‘first’, 917)
(‘sad’, 862)
(‘better’, 857)
(‘such’, 727)
(‘best’, 721)
(‘visionary’, 645)
(‘new’, 579)
(‘more’, 556)
(‘true’, 538)
(‘most’, 476)
(‘creative’, 471)
(‘apple’, 435)
(‘other’, 427)
(‘same’, 415)
(‘good’, 412)
(‘greatest’, 376)
(‘wonderful’, 373)
(‘sorry’, 362)
(‘old’, 325)
(‘brilliant’, 283)
(‘able’, 281)
(‘incredible’, 267)
(‘big’, 260)

…the top adverbs used:

(‘so’, 2220)
(‘never’, 2111)
(‘not’, 1897)
(‘always’, 1798)
(‘just’, 1402)
(‘now’, 1028)
(‘truly’, 989)
(‘only’, 945)
(‘very’, 919)
(‘much’, 908)
(‘ever’, 751)
(‘even’, 743)
(‘really’, 567)
(‘forever’, 508)
(‘more’, 486)
(‘still’, 447)
(‘well’, 398)
(‘most’, 375)
(‘personally’, 352)

…the top trigrams used:

‘rest in peace‘ with 1838 mentions (16.7% of all mentions).
‘thank you for‘ was found in 1446 messages
‘will be missed‘ was found in 827 messages
‘thank you steve‘ with 791 mentions
‘changed the world‘ with 551 mentions.

Kudos to Neil for his awesome analysis. The Steve Jobs biography goes on sale Monday. Click here to order from Amazon.ca.

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