Here’s What Analysts Said About iPhone 6, Apple Watch Launch Event

Fortune’s Philip Elmer-DeWitt has put together a bunch of interesting excerpts from views of leading analysts, regarding the iPhone 6, Apple Watch launch event, which was held yesterday in Cupertino. It appears that some of the analysts actually took a step back from the event’s announcements to look at “the big picture”.

Apple iphone 6 live blog

Katy Huberty, Morgan Stanley: The iPhone 6 / 6 Plus are priced right with features that will drive share gains, Apple Pay is another sign of Apple’s ability to solve complex problems and partner with an existing ecosystem, and Apple Watch is a first step toward unlocking the wearables market opportunity. Overweight. $110.

Gene Munster, Piper Jaffray: Apple delivers on promises, exceeds expectations on payments. While the new iPhones and watch delivered on high expectations, we believe that Apple Pay was the star of the show. Overweight. $120.

Brian Colello, Morningstar: Innovation still vibrant at Apple, but expectations remain high. In our view, Apple’s latest product introduction event was a success. Barring any execution missteps, the launch of two larger-screen iPhones, ApplePay, and AppleWatch should put to rest any fears that Apple and its management team had misplaced their innovation mojo. Raised fair market estimate to $93.

Amit Daryananim RBC: Other than U2, no real surprises. While we anticipate near-term pressure on AAPL, we think the stock could work higher once we see the weekend sales numbers and initial demand for the iPhones. Outperform. $110.

William Power, Baird: Apple delivers bushel of goods. Overall, we believe the Apple Watch could be a meaningful new product category over time. We also view the iPhone 6 as a strong upgrade and think the 6 Plus should better position Apple in Asia. Outperform. $110.

Kulbinder Garcha, Credit Suisse: The releases met expectations, albeit with the absence of an updated iPad, and points to continued innovation at Apple in hardware, software and services. Neutral. $96.

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