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How Anker is Dominating Apple and Samsung When it Comes to Accessories

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Screenshot 2017 05 23 11 36 27

The Verge has a fantastic profile on Anker, the accessory company created by a former Google software engineer, which is also the most popular brand of portable battery packs on Amazon (and Amazon.ca):

Steven Yang quit his job at Google in the summer of 2011 to build the products he felt the world needed: a line of reasonably priced accessories that would be better than the ones you could buy from Apple and other big-name brands. These accessories — batteries, cables, chargers — would solve our most persistent gadget problem by letting us stay powered on at all times. There were just a few problems: Yang knew nothing about starting a company, building consumer electronics, or selling products.

How did Anker gets its name? The company is named after the German word for ship anchor.

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