Apple has uploaded a new 2018 holiday ad titled ‘Share Your Gifts’, an animated short spanning nearly three minutes.
According to Adweek, it was made by creative agency TBWA\Media Arts Lab, and animation house Buck Productions.
The ad’s music track was recorded by 16-year old American singer, Billie Eilish, who signed with Interscope at the age of 14. The song was recorded at her parent’s house with the help of producing partner–and brother–Finneas O’Connell.
The ad shows the main character creating something on a MacBook—we never get to see what it is—but at the end of the day, whatever it is, gets blown away into the wind and is shared with the community.
According to Mashable, Eilish and one of the animators from the ad spot, will be at the newly re-opened Apple Store in Santa Monica, California, today.
The new ad spot kicks off just in time for American Thanksgiving and will be showcased across television, social media and Apple.com.
Check out the ad below:
Apple 2017 holiday ad titled “Sway” focused on iPhone X and AirPods, while ‘Share Your Gifts’ seems focused on creativity and what you can create using Apple products, leaving us feeling warm and fuzzy inside.
Below are behind the scenes of the new holiday ad, along with videos of Eilish as well, along with other creators sharing how they create with Apple products: