Apple has shared a new series of autonomous sensory meridian response (ASMR) ads on its YouTube channel, shot on iPhone XS and iPhone XS Max.

ASMR videos are popular on YouTube, and are known for creating a relaxing sensation throughout your body. Apple’s ads say they are best enjoyed while listening to headphones (AirPods of course, right?!). Apple’s ASMR videos range from 6 to 10 minutes in length

“Additional software and professional hardware used,” explains Apple, without going into the details. Most likely a third party microphone was used with an iPhone XS and iPhone XS Max to capture the high quality audio for these ASMR ads.

Apple ASMR — Whispers from Ghost Forest

Apple ASMR — Satisfying woodshop sounds

Apple ASMR — Crunching sounds on the trail

Apple ASMR — A calm rain at camp

https://youtu.be/C4QcnglJtfo