Apple Considered Buying Crossover Health, Signals Strong Push into Healthcare
As part of an increasing focus on health care and related products, Apple recently considered buying health clinic startup Crossover Health.
Citing sources familiar with the matter, CNBC reports Apple has been investigating an expansion into primary health care for more than a year. Talks with Crossover Health, which reportedly lasted “several months,” were reportedly a part of Apple’s longer-term vision to extend healthcare beyond digital fitness devices like the Apple Watch.
Crossover currently works with self-insured employers to set up on-site clinics focusing on health and wellness. Apple is one of the firm’s current customers.
Perhaps of interest to Apple is Crossover’s backend technology, which streamlines patient scheduling, appointment check-ins and notifications through a dedicated app and online interface. Clients also have access to personal health records. Exposing this data to clients is an intense area of interest for Apple.
With a renewed focus on health and fitness, the latest Apple Watch devices present users with a digital toolset to get and stay healthy. From the onboard heart rate monitor to first-party apps like Stand and Breathe, Apple is zeroing in on the health conscious consumer.
The company’s health team is also making moves behind the scenes. Earlier this year, reports claimed Apple is dedicating R&D assets to develop a breakthrough glucose sensor for Apple Watch.