Apple Debuts New ‘Apple Pay’ Ad in its Ongoing ‘If It’s Not An iPhone’ Campaign

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Today, Apple debuted a new iPhone-focused video featuring Apple Pay as a part of its ongoing “If it’s not an iPhone” advertising campaign. The video is available on the company’s YouTube channel and features an iPhone being used to make various Apple Pay purchases.

The iPhone is at the center of the video and is shown going though different Apple Pay transactions as a voiceover explains Apple Pay and its features. At the end of the video, Apple ends with its latest signature tagline, “If it’s not an iPhone, it’s not an iPhone.”

Here is the full video of the new Apple Pay ad:

“Apple Pay” is the fifth ad in this ongoing campaign, which focuses on the different capabilities of the iPhone.

In addition to its latest video ads, Apple also introduced a new iPhone-oriented web campaign, “Why There’s Nothing Quite Like an iPhone,” focusing on features that differentiate the iPhone from its competitors.