Apple has crushed a rumour from yesterday that said it planned to launch its own mobile virtual network operator (MNVO) in the United States and Europe, which would see it rent capacity from existing incumbents, allowing it to sell services directly to customers.

In a statement sent to numerous media outlets Tuesday morning, including Reuters, an Apple spokesperson said “We have not discussed nor do we have any plans to launch an MVNO.”

In the U.S. and select markets in Europe, the Apple SIM allows iPad Air 2 and iPad mini 3 users to easily switch networks without the need for a dedicated SIM. A similar solution is rumoured to make its way into the iPhone. Recently, it was also reported Apple is working on iCloud Voicemail, a way for the company to transcribe your voicemail using Siri.

Of course, these MNVO rumours never included Canada, as our incumbents don’t exactly offer the best wholesale rates to wireless startups.