Engadget this week is reporting that Apple has started to film new ads for the next generation iPhone. The new TV spots are reportedly being directed by Sam Mendes (director of American Beauty, Jarhead) and that video calling will be the main feature focus.
According to Engadget’s source, the new iPhone (internally known as “Mammoth/N90”) ads will feature a video calling conversation between a mother and daughter using the new front-facing iPhone camera.
Engadget further notes recent tweets from actors and actresses who have revealed they have been auditioning for the new Apple iPhone ads.
The evidence at this point is overwhelming that it would be accurate to say that a new iPhone has a 100% chance of being revealed at Apple’s WWDC event in two weeks.