Apple has signed an agreement with Cash Money Records to make a documentary as part of its efforts to develop television programming, reports Bloomberg.
Cash Money Records co-founder rapper Birdman (real name Bryan Williams) posted a picture to his Instagram account on Tuesday alongside Larry Jackson, Apple’s head of original music content, commenting that “‘It’s official… Cash Money makes a power move with Apple Music.’
Citing people familiar with the deal, Bloomberg reports that Apple has agreed to fund a documentary for the music label, instead of securing all of Cash Money’s new albums exclusively. Cash Money is a label home to Lil Wayne, Nicki Minaj and Drake.
The documentary will be part of Apple’s effort to develop original television programming. So far it has signed up Gwyneth Paltrow, Gary Vaynerchuk and will.i.am as judges for its Planet of the Apps reality show, and in July secured Carpool Karaoke. Apple is also funding Vital Signs, a six-part miniseries starring Dr Dre, as Hollywood Reporter mentioned earlier in February.
Apple Music was introduced last summer and since then Apple’s strategy has been to secure exclusive launches. One of them was the successful launch of Drake’s fourth studio album, “Views”, which ran one week exclusively on Apple Music.
Image credit: Birdman