Apple Continues to Gather Talent in Augmented Reality

In a recent interview with ABC News, Apple CEO Tim Cook explained that he prefers augmented reality (AR) over virtually reality (VR) because it is “the larger of the two by far.” Today, a report by Business Insider points out that the company seems to be stockpiling talent in augmented reality, to develop a display or technology similar to Google Glass, that shows computer images superimposed on top of the real world.

AR iPhone

Zeyu Li, who worked at a secretive AR startup Magic Leap for nearly a year, has been hired by Apple earlier this month. His LinkedIn profile shows he is interested in deep learning, VR, AR and driverless car.

Back in June, Yury Petrov joined Apple as a research scientist, who had previously worked at Oculus, Facebook’s virtual reality platform, and also taught at Northeastern University. He specializes in experimental psychology, human vision, optics for head-mounted displays, brain imaging, and mathematical methods of signal processing and analysis.

Meanwhile, iOS app developer Steven Troughton-Smith has discovered Apple’s references to a “HeadMountedDisplayRenderingTechnique” in a key framework. 


The developer also notes that Apple appears to be working on an augmented reality computer, since the advances in SceneKit in iOS 10 have been designed for it.