Apple Holding Rare Company-Wide Retail Meetings This Weekend

According to a report by MacRumors, Apple is set to hold rare company-wide retail meetings this weekend, which will be the first of their kind since 2019 amid the coronavirus pandemic.

Apple store palo alto

Citing sources familiar with the matter, the report notes that the meetings are planned to take place in Apple Stores across the United States.

The iPhone maker had originally planned for company-wide meetings, which typically happen once or twice a year ahead of a busy launch season, for the Spring of 2020 but canceled amid store closures and lockdowns.

This year’s meetings come amid widespread tension within Apple over unionization, a factor not present in years past. Apple has been ramping-up its union-related talking points in the last several weeks.

Last week, Apple Store leaders across the United States communicated what employees perceived as “anti-union rhetoric” in a coordinated attempt to ease staff concerns.

In the past, Apple has unveiled company-wide retail strategies and ‘pep talk’ styled team discussions meant to prepare employees to launch new products.

Apple is expected to announce the new iPhone 14 series on Wednesday, September 7, with pre-orders likely to take place on Friday or the week after.