Apple to Launch International Women’s Day Activity Award for Apple Watch and More
Apple has announced new Today at Apple series at its retail stores called “She Creates” throughout March, to celebrate International Women’s Day (March 8).
The company says Apple Stores globally will “host a series of over 5,000 Today at Apple sessions titled “She Creates” to highlight inspiring female creators using photography, design, technology, business, music and film to address tough topics, explore new perspectives and empower their communities.”
Select stores will see over 100 sessions led by high profile women from various industries, including the likes of the co-chair of the Women’s March Linda Sarsour, musicians Meghan Trainor and Victoria Monét, designer Carla Fernández, and many more.
“Celebrating the work, spirit and contributions of women is so important to Apple,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People, in a press release. “We’re thrilled to recognize International Women’s Day through the ‘She Creates’ programming series and bring these experiences to our stores so everyone can be inspired by some of the world’s most passionate and innovative creators.”
Every day in March, the App Store will highlight female developers and more, while Apple TV will see a special collection of shows featuring women in leading roles. Apple Podcasts will showcase a special collection called “Changing the Narrative” on March 8, while Apple Books will launch its own feature of recommended books on the same date.
For Apple Watch users, on March 8 they can earn an exclusive Activity award and animated stickers for Messages, by completing a 20 minute workout (walk, run or wheelchair workout).