Apple has reclaimed its title of ‘world’s most valuable brand’, surpassing Google in the 2015 BrandZ Top 100 ranking, the tenth anniversary of the brand tracker’s annual rankings. The Apple Watch maker’s brand value increased to $247 billion, a jump of 67% compared to a year ago, fueled by the success of the iPhone 6. Google grew 9% year over year to $173.7 billion, falling from its top spot a year ago.
Doreen Wang, Millward Brown’s Global Head of BrandZ, said in a statement:
“Apple continues to ‘own’ its category by innovating and leading the curve in a way that generates real benefits for consumers. It meets their rational and emotional needs, and makes life easier in a fun and relevant way. Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable.”
Below is a graphic of the top 10 brands:
In the past 10 years, Apple’s brand value has risen 1,446%, more than any other company, with AT&T in second spot with growth of 1,240%, most likely assisted by the iPhone’s launch in 2007.
As for the top riser in the year over year value, Facebook came out on top with growth of 99% ($71.1 billion), followed by Apple with 67% growth. As for Samsung, despite all that advertising, its 2015 ranking was 45, a drop of 16 spots (17% decrease). You can check out the full PDF report here.