Apple Debuts ‘Apple Music for Artists’ to Provide Analytical Data
According to a report by Billboard, Apple has started rolling out the initial beta of its new ‘Apple Music for Artists’ to a few thousand artists in the form of a dashboard, that has been designed to provide them deep analytical insight into their fans’ listening and buying habits. The public version of Apple Music for Artists will open to the several million artists with content on iTunes and Apple Music later this year.
The source notes that the dashboard’s home page provides artists with their current number of plays, spins, song purchases and album purchases. The user can specify the time period ranging from the past 24 hours to the 2015 launch of Apple Music. They also see an insights panel which highlights key milestones via bullet points such as as all-time number of plays and purchases for specific songs.
Although it will be available to all musicians on the service, Apple expects Apple Music for Artists to give an extra boost to independent acts who had little access to such information before.
“As a truly independent artist with a small team, music analytics is something we can’t do without. We don’t have the luxury of deep major label market research to rely on to help us make important decisions like where to perform and how to advertise the things that we make,” says Canadian R&B singer Daniel Caesar. “Apple’s analytics tool helps to level the playing field for artists like myself.”
Similarly, Foo Fighters and Beck manager John Silva adds, “This wealth of data will improve our efficiency in serving our artists and their fans, both on the market-by-market level of previous eras and the new global context opened up by Apple dashboard.”
Apple also plans to release a dedicated Apple Music for Artists iPhone and iPad app later this year.