Last week Apple Music finally made its way to compatible smart speakers from Sonos, and now both companies have started ramp up their marketing blitz.

The latest ad from Apple Music features Killer Mike, Matt Berninger and St. Vincent, to see if they could answer the question “Can sharing music out loud change the way we connect with our loved ones at home?”

Check out the video ad below, which debuted in time for the 2016 Grammys:

Sonos announced last week their own “Music Makes it Home” study revealed music in homes can make families feel more “together” and live happier lives—which of course would be even better if you owned a Sonos speaker with Apple Music, right?

[via Apple Music Twitter]