Apple Myeongdong, a new retail store located in the center of Seoul’s vibrant and bustling shopping district, is set to welcome its first visitors on Saturday, April 9, at 10 a.m. local time.
“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeongdong,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People..
Apple Myeongdong will serve as a stage for established and new Korean artists, who will lead unique Today at Apple sessions celebrating contemporary Korean culture. The store will also debut Apple’s first-ever K-pop Today at Apple Remix session featuring K-pop supergroup SEVENTEEN.
The new session, set to launch in other Apple stores across Asia, will spotlight the band’s soon-to-be-released single, “Darl+ing,” arriving ahead of their full-length album that will debut in May. Attendees will discover more about the group’s creative process, and deconstruct the new track using iPad and GarageBand.
The expansive two-level store is positioned at the base of an all-new tower in the center of the city, occupying the full width of the block and creating a grand street frontage.
Offering visitors a small haven from the hustle of the busy street, landscaped pocket gardens flank both corners of the store, and include commissioned sculptures created by Korean artists Jaehyo Lee and VAKKI.
Apple is also collaborating with other artists for inspirational Today at Apple sessions celebrating Korean creativity in all forms:
- Art Lab: “Draw Springtime Floral Greetings” with artist Nanan Kang
- Photo Lab: “Capture the Colors of Seoul” with travel photographer Lee Jongbeom
- Exclusive: In Conversation with Minha Kim, star of the new Apple Original drama “Pachinko”
- Art Lab: “Create Your Own Abstract World in AR” with artist VAKKI
Participants can register for the sessions today at this link.