Apple, Nike Sign Multi-Year Deal to Develop and Produce Sports Films

Apple Original Films and Nike’s Waffle Iron Entertainment and Makeready have just signed a new multi-year deal to develop and produce sports films exclusively for Apple TV+, Deadline is reporting.


According to the agreement, Apple will finance and distribute the projects, and Nike’s dedicated production label Waffle Iron’s Justin Biskin will produce along with Makeready’s Brad Weston and Collin Creighton.

Apple is currently developing the untitled Formula One racing film starring Brad Pitt, which will be directed by Top Gun: Maverick helmer Joseph Kosinski and produced by Formula One champion Lewis Hamilton.

Weston has shepherded sports films that include the Oscar-nominated The Fighter when he headed production at Paramount Pictures. Under Zack Van Amburg & Jamie Erlicht, two year old Apple Original Films is coming off its first Best Picture Oscar for CODA, and is squarely in the sports game for its Emmy-winning series Ted Lasso.

Apple TV‘s sports catalog already includes the four-part Magic Johnson docuseries ‘They Call Me Magic,’ and ‘Greatness Code.’