Apple Partners With Red Cross to Raise Donations and Assist Australia

Apple has launched a new campaign in partnership with the Red Cross. This effort seeks to gain donations from users to aid Australia, who is in the midst of a devastating bushfire.

9to5Mac reports that last night, Apple added a banner on its website’s home screen, which will redirect users to an in-app charity page through iTunes and the App Store. Users can then make a donation between $5-$200 through their preferred payment methods.

Apple will not be collecting any commission or processing fees from the donations. Each donation is going directly to the American Red Cross to help aid those affected by the widespread fires in Australia. As of now, the banner can be seen on the U.S. Apple site. It is currently unknown if it will hit other regions such as Canada, as seen in the past with other disaster relief efforts.



Additionally, Apple themselves will be contributing a donation. Earlier in December, Tim Cook posted a tweet in response to the Australia fires and proclaimed that Apple will help aid relief efforts.

Our hearts are with those impacted by the Australian bushfires and with the courageous volunteer force fighting the unprecedented blazes across the country—please stay safe. Apple will be donating to support relief efforts.

— Tim Cook (@tim_cook) December 26, 2019

Bustle published a report, which highlights some of the recent statistics of the tragedy in Australia. In the report, an estimated 1 billion animals have been killed due to the fires. More than two dozen lives have been lost, and over 2000 homes have been destroyed.