Does a frictionless digital checkout experience increase revenue and average spending? According to a study from USA Technologies, it does (via PaymentWeek). As it turns out, Apple Pay is quite a winner as part of the vending machine market.
After studying vending machines and customer behaviour in New York City and Lafayette, Louisiana, USA Technologies has found Apple Pay and the iPhone combination are proving to be big draws for users.
Vending machines offering this combination (aka Apple Pay) lead to a 26% increase in transactions on that machine. Also, revenue was up 22%, and average spend, 12%.
USA Technologies’ senior vice president of marketing Maeve McKenna Duska summarized, saying “We believe speed and convenience is often a top priority for consumers, especially when it comes to small dollar purchases.
We believe the unattended markets we serve will continue to drive Apple Pay use – and that consumer awareness campaigns at the point-of-sale are key to accelerating adoption even further.”
Duska believes the frictionless experience is what is driving further customer engagement, as it removes a key objection. And when this key objection is removed, customers are more likely to use this payment form.
Apple-Pay-enabled vending machines make purchases easier, so those looking for a great user experience and more convenience, Apple’s mobile-payments-service-enabled vendor machines are the way. The numbers seem to back this claim.