New Apple Ad Touts How Safari Helps iPhone Privacy [VIDEO]

Apple has aired a new ad touting ‘privacy on iPhone’, this time talking about how Safari can protect your privacy on the web by limiting tracking:

Your privacy matters. That’s why Safari limits sites from tracking you across the web. Privacy. That’s iPhone.

Apple’s video description points to the company’s website on iPhone privacy, which explains the company’s mantra:

At Apple, we believe privacy is a fundamental human right.

And so much of your personal information — information you have a right to keep private — lives on your Apple devices.

Your heart rate after a run. Which news stories you read first. Where you bought your last coffee. What websites you visit. Who you call, email, or message.

Every Apple product is designed from the ground up to protect that information. And to empower you to choose what you share and with whom.

We’ve proved time and again that great experiences don’t have to come at the expense of your privacy and security. Instead, they can support them.

Earlier this month, Apple similarly aired a video detailing “privacy matters” and how the company’s products protect your information.