Apple Shares New Apple TV Ad Featuring Kobe Bryant and Actor Michael B. Jordan

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Today, Apple released a brand new commercial for the fourth-generation Apple TV, titled “Father Time.” The 60-second ad features LA Laker’s star Kobe Bryant and actor Michael B. Jordan and is now available on YouTube.

The ad focuses on using tvOS’s Siri features with the new Siri Remote to make it easier to find and enjoy content. The two men are sitting on the couch in a trailer and Jordan picks up his Siri Remote to ask the personal assistant to open the official NBA app.

Here is the full 60-second commercial:

This is just the latest Apple ad that highlights celebrities using its products. The fourth-generation Apple TV was announced in September prior to retail availability a month later. Apple’s latest set-top boasts Siri integration, the touchpad- and microphone-toting Siri remote, a full-fledged App Store, onboard storage and powerful internals running the all-new tvOS.