Apple has been able to regain its composure after February’s iPhone sales lull this past month. In March, Apple sold 2.5 million iPhones in China after facing one of its most difficult sales months in the country.
According to a report from Reuters, Apple shipped roughly 2.5 million smartphones over the month of March. By comparison, the company only managed to sell a fraction of that the month prior, totalling to around 500,000.
February had been a low point for Apple. The sales within China dropped to an all-time low. As China was the first major market to be affected by the COVID-19 outbreak, many customers were issued to stay home. Adding to that, Apple closed its retail locations in the country to prioritize public and staff safety. Apple’s e-commerce pipelines in the country have also been steadily gaining traction once again as well.
In early March, Apple Store locations within Greater China begun operating once again. In addition, third-party resellers began offering discounts on Apple’s iPhone 11 lineup to attempt to make up for the loss in revenue the month before. This is not uncommon for Apple to allow. In 2019, Apple gave the thumbs up to resellers offering discounts in China.
While sales figures have increased, they are still lukewarm when compared to figures in March 2019. Sales within the same period are still down roughly 20%.
Apple is set to announce its quarterly earnings on April 30th.