Apple Ranks First as ‘Most Intimate Brand’ Among Millennials: Study
According to MBLM’s Brand Intimacy 2018 Report preview, Apple has ranked in the top spot, with Disney and YouTube in third.
“We were surprised and pleased to see YouTube as an addition to the top three most intimate brands for millennials this year,” stated Mario Natarelli, managing partner, MBLM. “We believe its rise is due to our culture’s continued need for escape and the brand’s immediate, diverse content, personalities and growing offerings in movies and live TV. YouTube is clearly an established ritual in the lives of many millennials today.”
Last year’s 2017 study detailing ‘intimate’ brands for millennials saw Disney as first, followed by Amazon and Netflix in second and third place. This year sees Apple in first, while YouTube surges to the third spot.
The Brand Intimacy 2018 Report is set to be released on March 13th, 2018. Here’s the top 10 list:
- Apple
- Disney
- YouTube
- Target
- Amazon
- Nintendo
- Xbox
- Netflix
- Whole Foods
Apple, YouTube and Netflix—what else do ‘millennials’ need?