Apple TV+ shared a new ad today, titled “Everyone but Jon Hamm.” The 1-minute ad features the Mad Men star highlighting famous Hollywood actors part of the Apple TV+ library…except for himself. Check it out below:

According to AdWeek, the ad campaign above is from TBWA\Media Arts Lab and will debut on Saturday during this weekend’s NFL divisional playoff games, part of a global, multi-platform launch.

“With Hollywood’s biggest stars in front of and behind the camera, Apple TV+ has pretty much everyone… but Jon Hamm,” says Apple. Funny ad and even funnier that Hamm agreed to do it.