Apple TV+ Sees Increased Viewership With Second Wave of Originals
Apple’s more recent TV+ titles are proving to be more popular than the shows that launched when the service debuted last year.
While its initial debut, with shows such as “Dickinson” and “See” received poor reviews, real growth in audience share is thanks to its second wave of originals, explains a new report from Business Insider.
“Defending Jacob” has been the streamer’s most in-demand show, notes data from Parrot Analytics, while “Ted Lasso” continues to gain attention. And while Apple TV+ doesn’t release subscriber figures, Antenna, an analytics company, credits the Tom Hanks WWII movie “Greyhound” with the platform’s biggest rise in sign-up in 2020.
Martin Scorsese also has a deal with the streamer to produce his next movie, “Killers of the Flower Moon,” starring Leonard DiCaprio and Robert De Niro, which will surely increase attention.
It is expected Apple will look to move for more flagship film titles, especially now that global cinema is suffering due to the coronavirus pandemic. Last month, it was reported that Apple was a frontrunner to land streaming rights to Bond 25, No Time to Die, and that studio MGM is under pressure to make money from the film following delayed releases.