Apple Updates its Iconic ‘Think Different’ Trademark
In a new European Patent and Trademark Office filing, Apple has updated its iconic ‘Think Different’ trademark, expanding it to a total of eight classes. According to Patently Apple, Apple’s International Classes for ‘Think Different’ now cover “Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, iPad, (computers, stylus), games, business management, subscription services, telecommunications, broadcasting, music, television, educational services and Siri”.
Apple launched the revolutionary ‘Think Different’ campaign back in 1985 after Steve Jobs’ return to the company. Before this, the Cupertino giant revised its ‘Think Different’ trademark back in 2009 to support the iPod in its International Classes.