Apple has uploaded a new ad on its YouTube channel today, touting “do one last great thing with your iPhone”, informing customers they can trade-in their old iPhone for a new one.
Trading in an older iPhone to Apple means it can be recycled properly with select parts being reclaimed and reused. Apple explains, “Trading in your iPhone is an easy way to do your part for the planet.”
Apple’s video points to its trade-in program on its website, where the Canadian version advertises, “Upgrade to iPhone XR from $0 down or iPhone XS from $79 down.”
“Now available with select two?year plans from any major carrier, you can get the latest iPhone for even less when you trade in your eligible iPhone at an Apple Store,” says the Apple Canada website.
Of course, Apple has an asterisk at the end of this upgrade statement, pointing towards fine print, which clarifies, “iPhone XR and XS pricing is available in stores only with eligible iPhone trade-in on select 2-year plans with select carriers.”
Canadians know any contract with a lower upfront price means a higher monthly price for your wireless plan, while the inverse can also be true. No specific monthly plans were detailed by Apple, but of course, what you will be paying monthly determines on your trade-in value.
“Additional trade-in values available for a limited time only and require purchase of a new iPhone, subject to availability and limits. Sales tax will be assessed on full value of new iPhone. Trade-in values vary based on the condition, year and configuration of your trade-in device. This offer is for in-store trade-in only, and is not available online.”
Apple says those participating in their trade-in program must be 18-years old and valid government-issued ID must be required.
“Additional terms from Apple or Apple’s trade?in partners may apply,” explains the company.
Apple trade-in values on their website show up to $369 for an iPhone 8, but an iPhone X can be worth up to $461. The trade-in verification is managed by third-party company Brightstar.
Of course, your older iPhone can fetch far more via online classifieds, but that involves selling a device yourself.