According to a leaked Apple memo posted to the company’s internal blog, the Cupertino tech giant has strictly warned its employees to stop leaking internal information on future plans, Bloomberg is reporting. Apple has also raised the specter of “potential legal action and criminal charges” in what is believed to be one of the most-aggressive moves by the iPhone maker to control information leaks.
In its lengthy memo to employees, Apple mentions that it caught 29 leakers last year, 12 of which were arrested. “These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere,” notes Apple.
The company also outlines some of the situations in which confidential information was leaked to the media, including Craig Federighi’s meeting in which he told employees that some iOS software features would be delayed.
Leaked information about a new product can negatively impact sales of current models, give rivals more time to begin on a competitive response, and lead to fewer sales when the new product launches, according to the memo. “We want the chance to tell our customers why the product is great, and not have that done poorly by someone else,” Greg Joswiak, an Apple product marketing executive, said in the memo.
You can read the entire memo at the source page.