Last year, Apple aired an ad titled ‘Bounce’ showcasing the AirPods with Wireless Charging. The ad showed a man dancing and bouncing around a city that looks to be made out of trampolines, but of course, his AirPods stayed intact.
That ad has now taken top honours in the 99th ADC (Art Director’s Club) Annual Awards for advertising, earning the “Best of Discipline” award along with two Gold Cube awards in the craft in video and branded content categories (via MacRumors).
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.
Check out the nearly 2-minute ad below with “I Learnt Some Jazz Today” by Tessellated playing in the background.