Apple Partners with Yellow Pages, Gets Canadian Data for Apple Maps

Yellow Pages has officially announced it has partnered with Apple to supply their Canadian business data to the latter’s Apple Maps, which includes details like business address, geocoordinates, phone number, category, websites URL, hours of operations, photos, rating and reviews and more.

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Matthieu Houle, Vice-President, Digital Media of Yellow Pages, said in a statement “We are pleased to bring our local business listings data to Apple Maps,” while adding “This is another proof point in our company’s digital transformation and provides added value for Yellow Pages clients and listings through visibility, traffic and leads. Our business listings content is now available to iPhone, iPad, iPod touch, Apple Watch and Mac users, allowing them to search, find, contact and navigate to over a million business locations in Canada using Apple Maps.”

News of Yellow Pages Canada adding their listings to Apple Maps was earlier uncovered back in April, but now it’s official. As noted on the Apple Maps acknowledgements page, Yellow Pages’ Canadian website is listed:

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Apple Maps also uses map and postal data from DMTI, which includes Canada Post data, while CanVec is also used from the Department of Natural Resources Canada, plus other data from StatsCan.

Yellow Pages says their Canadian data lists 1.8 million businesses in the country, available in their flagship iOS app.

What does this mean for you? Apple Maps should return better business listings and directions, now that there is a focused Canadian director from Yellow Pages Canada. Let us know if you’ve noticed any improvements as of late.