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Apple’s Climate Goals ‘More Aggressive’ Than Standalone Governments, Says Exec

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In a recent interview with Euronews, Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives, talked about Apple’s environmental plans and initiatives. Jackson, who was formerly the chief of the U.S. Environment Protection Agency (EPA) before joining Apple, now reports directly to Apple CEO Tim Cook.

Apple is quite possibly the most recognizable name in the tech industry, and, as of earlier this year, the most valuable brand in the world. As such, Apple has a significant responsibility towards the environment that sustains both it and its customers.

Over 93% of Apple’s operations are currently run on clean, renewable energy, and the Cupertino, California, based tech giant plans on going completely carbon neutral, from manufacturing and supply chain to product life cycle and everything in between, by 2030.

“We lead by example,” said Jackson during the interview. “We’ve demonstrated that a company as big and as far-reaching as ours can go carbon neutral.”

Apple is not only taking measures to reduce its own carbon footprint, but also contributing to the production of clean energy to help subsidize its journey to carbon neutrality.

As big and heavily integrated a company as Apple is, its transition towards renewable energy has had a domino effect in the industry.

More than 110 of Apple’s suppliers have “come along on the journey to clean energy and carbon neutrality,” said Jackson, and competitors have had to ramp up efforts in environmental responsibility so as to not be outdone by the iPhone maker.

During the interview, Jackson also touched upon Apple’s efforts in improving the life-cycle of its products, developing a closed-loop system, and combating e-waste.

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